B2B Ideas for Marketing With Pinterest
Pinterest is newest social media site that uses photos and videos. It has actually been around for a couple of years but it seems in just the last few months it is getting far more attention than ever before. It seems the idea of a social media site that that is visual is becoming more appealing, and why not? It’s simple, entertaining, and fun.
Pinterest is a bit like have your own personalised catalogue, where at a glance you can tell a great deal about a person. Pin boards are created and you decide what they will be about. For example, you might have a motorcycle pin board if you like motorcycles. If you travel, you might have a pin board on travels, and the list goes on. You can have as many pin boards as you like.
Perceptive businesses are recognising the opportunities that Pinterest has to offer and one of those marketing opportunities is in promoting and featuring your offline events. You can create a pin board that features video footage from the event along with some of the best photos. This can help to generate interest and create a buzz.
For example, let’s say you hold an annual appreciation BBQ for your customers. Then take plenty of pictures, along with some video. You might even interview a customer. Create a pin board called Customer Appreciation BBQ, then you can pin the pictures and videos to that board.
This will not only generate interest it will generate traffic, which you can send back to your site. In addition, it will generate interest for next year’s event. Plus, potential customers will see how you treat your existing customers and they are far more likely to purchase based on the image of your company you are creating.
You might hold several events throughout the year. Create a pin board on Pinterest for each of them and share. You can take it further than just featuring the events you hold. When you introduce a new product, create a pin board and promote it. If you have contests create a pin board and post each of the contest details to the board. You get the idea.
The only thing holding you back is your own imagination. Pinterest offers an excellent opportunity to promote your company a number of ways, but one of the most fun and most valuable ways is to promote and feature your offline events.