What is Pinterest and Why Should You Care
Pinterest isn’t new but it’s just in the last few months that there has been a buzz about this new social media site called Pinterest, which actually was started by a couple of college guys. They had been looking at paper catalogues and then they suddenly had a brilliant idea about how much fun it would be to be able to look at a catalogue of items their friends had picked out. In began in December of 2009 and by March of 2010 they had a prototype in use for friends and family. Since then every user has been given a handful of invites to share with their friends and family.
In December 2011, Pinterest was on Hitwise’s ten social networks list in position #5 ahead of Google+ and even ahead of LinkedIn. In just a month from December 2011 to January 2012, the number of unique visitors grew by 155%, and predictions are that this site is going to take off with the same momentum Facebook experienced.
Pinterest is a site of pictures, just as you would find in a catalogue. You can create as many categories as you like and you can share the pins of other users in what is called a ‘repin’, or pin off the internet from sites that have been wise enough to add a ‘pin it’ button to their site. The person who is sharing is referred to as the ‘pinner.’
Just like other social media networks, Pinterest encourages you to share others’ pins on Twitter, Facebook, through email, on blogs, on your website, and just about any other imaginable way.
Any time a new social media site comes about marketers get excited, and this is one site they should be excited about. This site offers you an excellent marketing opportunity once you fully understand the concept, which is not as difficult as most of us initially try to make it.
Pinterest is a social media site that focuses individual lifestyles sharing them with other like-minded individuals. It connects everyone visually through things they find interesting. In fact, it’s really the only social networking site that relies strictly on visual images.
If your business relies on bringing targeted volumes of traffic to your website to increase your sales, you need to be finding out more about Pinterest and really get to understand just what its capabilities are. Pinterest is in its infancy so like a fine wine; it is going to get better with age. Be one of the first to recognize the potential it has to offer.